Patanjali – How Cultural Branding Built a Wellness Empire
Introduction In a world dominated by global FMCG giants like Unilever, Nestlé, and P&G, the rise of Patanjali Ayurved stands out as nothing short of revolutionary. From Ayurvedic toothpaste and herbal shampoos to ghee and cow-based products, Patanjali has disrupted India’s consumer market by blending cultural heritage with aggressive marketing…