In the last decade, India’s digital revolution has transformed how we connect, shop, and learn. But even as smartphone penetration increased and internet prices dropped, language remained a massive barrier. The vast majority of Indians speak and think in their regional languages, not English. Until recently, most digital tools catered…
In 2025, the rules of digital growth have evolved — fast. Whether you're a founder launching a lean startup, a creator scaling a personal brand, or a marketer crafting performance-driven strategies, the game now demands a smarter, AI-powered, automation-friendly growth stack.This isn’t about using more tools. It’s about using the…
In a tech-driven hiring landscape where LinkedIn dominates global networking and startup job portals constantly disrupt norms, Naukri.com has not just survived — it has thrived. As India’s first digital job marketplace, Naukri.com evolved from a simple classifieds portal into an integrated recruitment powerhouse, uniquely tailored to India’s dynamic workforce.A…
Voice is no longer just a tool for setting alarms or playing music. In 2025, voice commerce is becoming a major force in India’s digital shopping revolution. With the rise of voice assistants like Alexa, Siri, and Google Assistant, Indians are increasingly using spoken commands to explore, compare, and buy…
India is undergoing a digital health revolution. With rising awareness around wellness and an ever-expanding smartphone user base, health apps have become the new-age companions for fitness, diet, mental well-being, and chronic condition management. But how exactly are Indians using these apps? We studied data from 10,000 users across cities…
In India’s cluttered skincare market, Mamaearth has carved out a unique space for itself. What started as a small, toxin-free baby care brand has now transformed into one of India’s most recognizable direct-to-consumer (D2C) skincare names. Behind this rapid rise lies a strategy that leveraged the power of influencer marketing…
In just a few years, Generative AI has evolved from a buzzword into a powerful engine behind modern business tools. What started as simple chatbots answering basic queries has now grown into AI copilots—intelligent assistants that help employees write, code, analyze, create, and even make decisions.This shift isn't just technical—it's…
Customer expectations have evolved—and so has the technology behind customer support. As we move into 2025, Artificial Intelligence is no longer just a “nice to have” in support operations; it’s becoming the core engine behind real-time service, personalization, and cost-efficiency.In this blog, we break down how AI is transforming customer…
Both Swiggy and Zomato have carved out unique paths in their rise to dominance. While Zomato began as a restaurant discovery platform in 2008, focusing on menus and user reviews, Swiggy entered the scene in 2014 with a pure-play delivery model and its own logistics network. Over time, their strategies…
🚲 IntroductionWhat if the future of retail didn’t involve warehouses, inventory, or real estate?That’s exactly the path Dunzo has taken—quietly rewriting the rules of urban delivery by owning nothing, yet delivering everything.While big players race to build dark stores and mega-fulfillment centers, Dunzo focuses on speed, software, and street-level intelligence.…
