Once upon a time in Rajkot, Gujarat, there was a bold vision: to empower aspiring exporters with practical, accessible education. That dream gave rise to Lime Institute, a homegrown initiative that has now trained and mentored thousands of individuals—turning local ambition into global success.But how did they scale so quickly?…
In today’s hyper-digital world, even traditional products like dry fruits need a modern strategy to stand out. Hazel Dryfruits understood this shift and leveraged the power of targeted social media content to go from local shelves to global screens. Their digital success story is a masterclass for businesses wanting to…
Let’s Be Real – Digital Marketing Isn’t Just a Trend Anymore Digital marketing today is like oxygen for businesses. Whether you're running a bakery, a tech startup, or a home decor brand, being online isn’t optional—it’s survival. But here’s the truth: most businesses mess it up. Not because they’re lazy…
Introduction Have you ever searched “best pizza near me” and wondered how certain shops always pop up first? That’s the magic of Local SEO. It’s the strategy that helps your business appear to people who are right around the corner looking for exactly what you offer. If you run a…
If you're scrolling through your phone wondering how people are making money online from home in 2025 — you're not alone. Whether you're a college student, stay-at-home parent, or just looking to earn that extra weekend pizza money, Meesho dropshipping might just be your next side hustle (or full-time income!).But…
If you’re running an online store, chances are you’ve put a lot of heart into your product, your branding, and your website. But here’s the truth: even the best-looking store with the coolest product will struggle to scale if it’s not visible where your customers actually hang out.That’s where Shopify’s…
In a world choked by traffic, pollution, and rising fuel prices, a fresh breeze of innovation is zipping through the streets of Indian cities—and it’s electric. Meet BluSmart, the country’s first all-electric ride-hailing service that’s not just redefining convenience, but reimagining mobility for a greener tomorrow.But this isn’t just another…
In today’s ultra-competitive jewellery market, simply showcasing beautiful products isn’t enough. You need to shine online too. That’s exactly what Aarna Jewellers did—and how! From being just another name in the business to becoming a digital star, Aarna’s journey is proof that the right digital strategy can turn impressions into…
India is in the middle of a digital revolution — and if there’s one sector at the heart of this transformation, it’s Fintech. From UPI payments in local vegetable markets to AI chatbots solving customer queries in seconds, the digital experience in India is being reshaped rapidly. And it's not…
The Indian IT industry, known for its stability and continuous growth, is facing a rare moment of turbulence. Tata Consultancy Services (TCS)—India’s largest IT services firm—has announced a workforce reduction plan impacting approximately 12,000 employees, primarily at middle and senior levels. This move has sparked debate across corporate corridors, employee…
