⚡ EV Adoption in India: A Research Report on Urban vs Rural Uptake

🚗 From Buzz to Bharat: India’s Electric Vehicle StoryIndia’s EV revolution is no longer just a buzzword. It’s happening — right now — across highways, city lanes, and slowly but surely, into the gullies of small towns and rural stretches.But here’s the real question:Is the adoption of electric vehicles (EVs)…

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How D2C Brand The Ayurveda Co. Scaled with Influencer-Led Growth

🍃 From Ancient Roots to Digital Stardom What do you get when ancient Ayurvedic wisdom meets Instagram reels? You get The Ayurveda Co., lovingly known as T.A.C — a homegrown Indian brand that transformed grandma’s beauty secrets into a full-blown D2C success story, all thanks to the power of influencers.…

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From Manual to Smart: How IoT Is Rebuilding India’s Supply Chains

India’s supply chains have long been held back by fragmentation, manual systems, and lack of real-time insight. But now, thanks to the rise of the Internet of Things (IoT), a silent transformation is underway — one that’s turning trucks, warehouses, and inventory shelves into intelligent, connected systems.This blog explores how…

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How Indian Students Learn Online: A Deep Research Report

📚 IntroductionIn recent years, online learning has transformed the way Indian students access education. From metro cities to rural towns, digital platforms are reshaping study habits, bridging learning gaps, and offering personalized experiences never seen before in traditional classrooms. Our deep-dive research, based on surveys, user behavior data, and educational…

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How Tata Neu Is Navigating the Super App Gamble in India

In the dynamic landscape of India’s digital economy, one name carries both legacy and ambition — Tata Group. Known for steel, salt, and software, Tata has now stepped into one of the most competitive spaces in tech: the super app ecosystem. Enter Tata Neu, a platform that blends shopping, travel,…

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Beyond Automation: How AI Is Making Indian Businesses Truly Intelligent

In the rapidly evolving landscape of Indian enterprise, Artificial Intelligence (AI) is no longer just a buzzword or a backend automation tool — it is emerging as the strategic core of intelligent decision-making, customer engagement, and innovation. From Kirana stores using smart billing apps to large conglomerates optimizing supply chains…

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What Keeps Indian Users Hooked? Research on App Engagement & Drop-off Rates

In today’s mobile-first India, apps have become an essential part of everyday life—whether it’s ordering food, learning a new skill, or managing finances. But behind the screen lies a crucial challenge for developers and marketers: keeping users engaged and reducing drop-off rates.With millions of downloads daily, the real battle is…

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How Smartworks Is Redefining Co-Working for Hybrid India

In a country where work habits are evolving faster than ever, the rise of hybrid work culture has reshaped how we define office spaces. No longer just about desks and cubicles, the modern workplace now needs to be flexible, digital-first, and deeply human-centric. This is where Smartworks, one of India’s…

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Voice, Chat, and Bots: How Generative AI is Reshaping Indian Food-Tech

Introduction: A New Era for India’s Food IndustryThe Indian food-tech industry has witnessed a massive transformation in the past decade — from restaurant aggregators and cloud kitchens to 10-minute grocery deliveries. But now, a fresh wave of innovation is brewing, powered by Generative AI.From voice ordering in vernacular languages to…

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The Growth of EV Infrastructure in India: Market Research and Trends

Introduction: India’s Electric Vehicle Journey Has BegunIndia is at the cusp of an electric revolution. While electric vehicles (EVs) were once seen as a niche innovation, today they represent a national mission — one driven by the need to reduce emissions, cut fuel imports, and build a cleaner, smarter transport…

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