Get your knowledge about the businesses around the world and their stories through these case studies.
Both Swiggy and Zomato have carved out unique paths in their rise to dominance. While Zomato began as a restaurant discovery platform in 2008, focusing on menus and user reviews, Swiggy entered the scene in 2014 with a pure-play delivery model and its own logistics network. Over time, their strategies…
🚲 IntroductionWhat if the future of retail didn’t involve warehouses, inventory, or real estate?That’s exactly the path Dunzo has taken—quietly rewriting the rules of urban delivery by owning nothing, yet delivering everything.While big players race to build dark stores and mega-fulfillment centers, Dunzo focuses on speed, software, and street-level intelligence.…
IntroductionIndia is undergoing a digital transformation across its public and financial sectors—and blockchain technology is playing a pivotal role in this shift. Known for its decentralized, secure, and tamper-proof nature, blockchain has the potential to revolutionize the way data is stored, verified, and shared.From ensuring academic certificate authenticity to transforming…
In an age where startups burn millions on digital ads, influencer tie-ups, and celebrity endorsements, Zerodha broke all the rules.Without flashy marketing, TV campaigns, or billboards, the Bengaluru-based company quietly became India’s largest stockbroker, with over 10 million active clients by 2025.But how? Let’s break down the Zerodha phenomenon and…
In 2025, WhatsApp Business is not just a chat app—it’s a full-fledged customer engagement platform that’s reshaping how Indian businesses connect, support, and sell to their customers. With over 500 million users in India, WhatsApp’s reach is unmatched, and its business tools are helping companies of all sizes build direct,…
In the evolving world of digital marketing, your grocery cart may now play a much bigger role than you think. Zepto, India’s fast-growing quick commerce platform, has partnered with global advertising technology leader The Trade Desk to do something new: turn everyday shopping data into smarter, more relevant advertisements across…
In the world of technology, revolutions don’t always involve protests or political change. Sometimes, they are quiet, transformative movements that reshape how we live, work, and connect. India’s digital revolution, sparked by Reliance Jio’s 4G launch, is one such turning point. What began in 2016 as a disruptive entry into…
Introduction: The Fashion Giant That Knows You Better Than Your BFF Imagine logging into an app and seeing exactly the kind of clothes you love—styles that match your taste, brands you adore, and even recommendations that make you go, "How did they know?!" Welcome to Myntra, India’s leading fashion e-commerce…
Introduction: The Dream of the "People's Car" In 2008, Tata Motors unveiled the Nano, a car that promised to revolutionize the Indian automobile market. Priced at just ₹1 lakh (about $2,500 at the time), it was marketed as the "world’s cheapest car"—a bold vision to make car ownership accessible to…
Picture this: it’s pouring outside, your fridge is emptier than your motivation, and your stomach growls like a disgruntled tiger. You reach for your phone, tap a few buttons, and voilà—piping hot biryani arrives at your doorstep. That, my friend, is not magic. It’s Swiggy’s hyperlocal agility at work. But…
