Get your knowledge about the businesses around the world and their stories through these case studies.
Introduction In a world dominated by global FMCG giants like Unilever, Nestlé, and P&G, the rise of Patanjali Ayurved stands out as nothing short of revolutionary. From Ayurvedic toothpaste and herbal shampoos to ghee and cow-based products, Patanjali has disrupted India’s consumer market by blending cultural heritage with aggressive marketing…
Introduction: A Digital Lifeline in Uncertain Times When the world went into lockdown in early 2020, offices emptied, classrooms shut down, and in-person meetings became a health risk. Suddenly, one tool became a household name—Zoom. What was once a video conferencing platform used primarily by remote teams and tech companies…
Introduction: Transforming Electric Mobility Ola Electric has emerged as a key player in India's EV revolution, promising innovative solutions to accelerate the transition toward sustainable transportation. Through advanced engineering, app-based features, and a direct-to-consumer approach, Ola Electric has redefined industry expectations. However, despite its ambitious vision, the company faces significant…
From a humble food directory to a global food tech giant, Zomato’s journey is a rollercoaster of innovation, aggressive expansion, and tough business decisions. But how did an Indian startup become a worldwide name, and why did it eventually retreat from some markets? Let’s dig in—pun intended! 1. The Birth…
In just over a decade, OYO Rooms went from a single budget hotel in India to one of the world’s largest hospitality chains, operating in 35+ countries with millions of rooms under its brand. But how did a 19-year-old college dropout, Ritesh Agarwal, build a multi-billion-dollar empire so quickly? And why did OYO’s global expansion come with massive hurdles—from lawsuits to layoffs? This…
In a world flooded with design needs — from social media posts and pitch decks to wedding invites and YouTube thumbnails — there emerged a tool that whispered to the non-designer, “You can create too.” That whisper became a roar. And that tool? Canva. From its humble beginnings in Perth,…
In a world bursting with ads, influencers, and information overload, one brand has always stood out by saying less and meaning more: Apple. From their clean white boxes to their whisper-soft keynotes, Apple has mastered the art of minimalist marketing, turning ordinary customers into raving brand advocates. But what exactly…
From a startup in 2010 to India’s #1 eyewear brand with 1,000+ stores, Lenskart’s growth story is a masterclass in performance marketing. But how did a niche eyewear company dominate a market dominated by unorganized players? The answer lies in its data-driven targeting, obsession with customer experience, and relentless testing of digital campaigns. Let’s break down Lenskart’s marketing playbook—and how…
From a small Swiss company to the world’s largest food and beverage brand, Nestlé’s journey is a masterclass in brilliant marketing, strategic branding, and relentless innovation. But how did Nestlé grow from selling infant cereal in the 1860s to owning 2,000+ brands like Maggi, Nescafé, and KitKat today? The answer…
When we think of luxury, performance, and prestige in the automotive world, one name always tops the list—Mercedes-Benz. But behind the polished chrome grille and elegant engineering lies a story of relentless innovation, cutting-edge technology, and a brand that never stops reinventing itself. In an era where electric vehicles, autonomous…
