Introduction: India’s Electric Vehicle Journey Has BegunIndia is at the cusp of an electric revolution. While electric vehicles (EVs) were once seen as a niche innovation, today they represent a national mission — one driven by the need to reduce emissions, cut fuel imports, and build a cleaner, smarter transport…
Introduction: Marketing in 2025 Isn’t Just Smarter — It’s SharperThe world of marketing in 2025 isn’t just about clever campaigns or viral videos — it’s about precision, personalization, and performance. With evolving platforms, smarter algorithms, and rising customer expectations, marketers must now operate like data scientists, storytellers, and automation experts…
Introduction: One Tap, One DecisionHave you ever opened a shopping app to just “browse,” and ended up buying something you didn’t need? You're not alone.In 2025, impulse buying is more common than ever in India, driven by the rapid rise of shopping apps, digital wallets, flash sales, and influencer-driven content.…
Introduction: The D2C Revolution is Consumer-LedIndia’s Direct-to-Consumer (D2C) space is booming — not just because of digital infrastructure, but because today’s consumers are choosing experiences over advertisements. Whether it’s ordering chemical-free skincare, guilt-free snacks, or sustainably made clothes, Indian shoppers are connecting deeply with D2C brands that understand them.We studied…
In 2025, the rules of digital growth have evolved — fast. Whether you're a founder launching a lean startup, a creator scaling a personal brand, or a marketer crafting performance-driven strategies, the game now demands a smarter, AI-powered, automation-friendly growth stack.This isn’t about using more tools. It’s about using the…
India is undergoing a digital health revolution. With rising awareness around wellness and an ever-expanding smartphone user base, health apps have become the new-age companions for fitness, diet, mental well-being, and chronic condition management. But how exactly are Indians using these apps? We studied data from 10,000 users across cities…
Customer expectations have evolved—and so has the technology behind customer support. As we move into 2025, Artificial Intelligence is no longer just a “nice to have” in support operations; it’s becoming the core engine behind real-time service, personalization, and cost-efficiency.In this blog, we break down how AI is transforming customer…
In the rapidly evolving digital ecosystem, India stands as one of the most dynamic markets for mobile apps. With millions of smartphone users and a steadily growing internet penetration rate, the way Indian users interact with mobile applications—especially e-commerce, fintech, and service apps—offers crucial insights for UX designers, developers, and…
In 2025, India’s digital payment ecosystem stands as one of the most advanced, fastest-growing, and diverse in the world. What began as a slow transition post-2016’s demonetization has evolved into a full-blown fintech revolution, with over 1,000+ startups, millions of active users, and a rapidly expanding digital economy.This blog explores…
In today’s fast-paced digital world, it’s hard to imagine a day without scrolling through Instagram, reading the latest tweets, or catching up on news via Facebook. But have you ever stopped to think about how social media shapes what we believe, what we talk about, and even what we think…
