Your go-to cheat sheet for social media image sizes in 2025.

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Make Every Post Picture-Perfect on Every Platform!

Make Every Post Picture-Perfect on Every Platform!

Whether you’re a digital marketer, a small business owner, a content creator, or a social media manager, you already know how important visuals are. But there’s one detail that can make or break your post: IMAGE SIZE. Using the wrong size can result in blurry uploads, awkward cropping, poor engagement—and lost opportunities.

This guide gives you the most updated, platform-specific image size requirements for 2025.

🔵 Instagram Image Sizes (2025)

Instagram is a highly visual platform. Use high-quality images in the correct aspect ratios to maintain clarity and aesthetics.

  1. Profile Picture: 320 x 320 px
    📌 Tips: Use a logo or centered image; Instagram displays it as a circle.
  2. Post Sizes:
    • Square: 1080 x 1080 px (1:1)
    • Portrait: 1080 x 1350 px (4:5)
    • Landscape: 1080 x 566 px (1.91:1)
      📌 Tips: Portrait performs best on feed due to vertical scrolling.
  3. Stories & Reels: 1080 x 1920 px (9:16)
    📌 Tips: Keep text and CTAs in the center to avoid cropping.
  4. Carousel Posts: Each image – 1080 x 1080 px
    📌 Tips: Maintain consistency in design, use storytelling.
  5. Instagram Ads:
    • Feed Ads: 1080 x 1080 px or 1080 x 1350 px
    • Story Ads: 1080 x 1920 px
      📌 Tips: Use less than 20% text in the image.

🔵 Facebook Image Sizes (2025)

Facebook still dominates with varied content formats across feeds, pages, and stories.

  1. Profile Picture: 170 x 170 px (Displays as circle)
    📌 Tips: Use high-contrast logos for brand pages.
  2. Cover Photo:
    • Personal: 851 x 315 px
    • Business Page: 820 x 312 px
    • Event Cover: 1200 x 628 px
      📌 Tips: Avoid placing text near edges due to cropping on mobile.
  3. Feed Posts: 1200 x 630 px (1.91:1)
    📌 Tips: Horizontal images are ideal for ads.
  4. Facebook Stories: 1080 x 1920 px
    📌 Tips: Same format as Instagram, maintain cross-platform design.
  5. Facebook Ads:
    • Square: 1080 x 1080 px
    • Horizontal: 1200 x 628 px
      📌 Tips: Clear CTA button and limited text = better conversion.

🔵 LinkedIn Image Sizes (2025)

LinkedIn is professional—make sure your images match that standard.

  1. Profile Picture: 400 x 400 px
    📌 Tips: Use a professional headshot or logo for brands.
  2. Background Banner: 1584 x 396 px
    📌 Tips: Avoid placing text at the edges due to cropping.
  3. Company Logo: 300 x 300 px
    📌 Tips: Use a transparent background PNG for versatility.
  4. Shared Image or Post: 1200 x 627 px
    📌 Tips: Stick to clean visuals and short, professional captions.
  5. LinkedIn Stories (if available): 1080 x 1920 px

🔵 YouTube Image Sizes (2025)

YouTube is more than videos—your banner and thumbnails matter!

  1. Channel Profile Picture: 800 x 800 px
    📌 Tips: Displayed as circle, so center your design.
  2. Channel Banner: 2560 x 1440 px
    • Safe Zone (visible across all devices): 1546 x 423 px
      📌 Tips: Keep text within the safe zone or it will get cut off on mobile.
  3. Video Thumbnails: 1280 x 720 px (16:9)
    📌 Tips: Add bold text, contrast, and facial expressions for better CTR.

🔵 Twitter (X) Image Sizes (2025)

While text-based, Twitter still rewards visuals.

  1. Profile Picture: 400 x 400 px
  2. Header Banner: 1500 x 500 px
  3. In-Feed Image: 1600 x 900 px
    📌 Tips: Use horizontal visuals and avoid too much text.
  4. Card Images:
    • Website Card: 800 x 418 px
    • App Card: 800 x 800 px

🔵 Pinterest Image Sizes (2025)

Pinterest thrives on vertical visuals and pins.

  1. Profile Picture: 165 x 165 px
  2. Standard Pin: 1000 x 1500 px (2:3 ratio)
  3. Board Cover: 222 x 150 px
    📌 Tips: High-quality images with readable fonts perform best.

🔵 TikTok Image Sizes (2025)

  1. Profile Picture: 200 x 200 px
  2. Video Size: 1080 x 1920 px
    📌 Tips: Center key elements, avoid clutter near edges.

📋 Pro Design Tips for Every Platform

  • Always export in PNG or high-quality JPEG.
  • Avoid using text-heavy images—use design tools to maintain clarity.
  • Leave padding around key content (safe zones).
  • Use tools like Canva, Figma, or Photoshop with built-in templates.
  • Compress images without losing quality using tools like TinyPNG.
  • Test mobile preview before uploading.

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🧩 Bonus: Free Image Size Template (Available on Request)
Need a ready-to-use Canva or Photoshop template? Contact Us

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🎯 Why It Matters for Your Business

✅ A well-sized image builds trust
✅ Boosts engagement and reach
✅ Reduces ad rejection
✅ Ensures your content looks polished on every device

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💡 Let Fuerte Developers Handle It for You

Tired of worrying about creative sizes, ad placements, or branding inconsistencies?
At Fuerte Developers, we offer full-service social media marketing with ready-to-go content, creative design, and brand-optimized visuals.

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