Inside PhysicsWallah: How a YouTube Channel Became India’s EdTech Unicorn

From the humble backdrop of a YouTube whiteboard to becoming one of India’s most talked-about edtech unicorns, PhysicsWallah (PW) is a story that blends grit, innovation, and an uncanny understanding of Indian students. In a landscape dominated by flashy platforms and billion-dollar marketing budgets, PW carved its empire with something…

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How Spatial Computing Will Transform Shopping and Education in India

In the rapidly evolving digital ecosystem of India, spatial computing is quietly emerging as a game-changer. Unlike traditional computing methods that rely on screens and keyboards, spatial computing blends the digital and physical worlds—allowing users to interact with data and digital elements in a three-dimensional space. This revolutionary technology is…

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⚡ EV Adoption in India: A Research Report on Urban vs Rural Uptake

🚗 From Buzz to Bharat: India’s Electric Vehicle StoryIndia’s EV revolution is no longer just a buzzword. It’s happening — right now — across highways, city lanes, and slowly but surely, into the gullies of small towns and rural stretches.But here’s the real question:Is the adoption of electric vehicles (EVs)…

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How D2C Brand The Ayurveda Co. Scaled with Influencer-Led Growth

🍃 From Ancient Roots to Digital Stardom What do you get when ancient Ayurvedic wisdom meets Instagram reels? You get The Ayurveda Co., lovingly known as T.A.C — a homegrown Indian brand that transformed grandma’s beauty secrets into a full-blown D2C success story, all thanks to the power of influencers.…

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From Manual to Smart: How IoT Is Rebuilding India’s Supply Chains

India’s supply chains have long been held back by fragmentation, manual systems, and lack of real-time insight. But now, thanks to the rise of the Internet of Things (IoT), a silent transformation is underway — one that’s turning trucks, warehouses, and inventory shelves into intelligent, connected systems.This blog explores how…

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How Indian Students Learn Online: A Deep Research Report

📚 IntroductionIn recent years, online learning has transformed the way Indian students access education. From metro cities to rural towns, digital platforms are reshaping study habits, bridging learning gaps, and offering personalized experiences never seen before in traditional classrooms. Our deep-dive research, based on surveys, user behavior data, and educational…

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How Tata Neu Is Navigating the Super App Gamble in India

In the dynamic landscape of India’s digital economy, one name carries both legacy and ambition — Tata Group. Known for steel, salt, and software, Tata has now stepped into one of the most competitive spaces in tech: the super app ecosystem. Enter Tata Neu, a platform that blends shopping, travel,…

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Beyond Automation: How AI Is Making Indian Businesses Truly Intelligent

In the rapidly evolving landscape of Indian enterprise, Artificial Intelligence (AI) is no longer just a buzzword or a backend automation tool — it is emerging as the strategic core of intelligent decision-making, customer engagement, and innovation. From Kirana stores using smart billing apps to large conglomerates optimizing supply chains…

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What Keeps Indian Users Hooked? Research on App Engagement & Drop-off Rates

In today’s mobile-first India, apps have become an essential part of everyday life—whether it’s ordering food, learning a new skill, or managing finances. But behind the screen lies a crucial challenge for developers and marketers: keeping users engaged and reducing drop-off rates.With millions of downloads daily, the real battle is…

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