Worried about your upcoming event? If You want your event to be successful, then getting anxious will probably serve you no good. You’ll end up creating a mess if you remain unsure. You really don’t want that to happen, right? When it comes to making the event a huge success, companies leave no stone unturned. They push their boundaries in order to achieve the desired results. They use every possible technique which may aid in the successful implementation of their plan. There are various types of event marketing. Usually, companies choose the marketing technique which best suits them. You just need to analyze the different types of marketing and use them.
To make your restlessness go away, we here have the top 10 marketing tips which undoubtedly will make your event splendid. So, get a seat and relax when you’ve got the key to a thriving event.
1. Set up a specific website for your event
You can start by setting up a new website that will be specifically used for event marketing. Post all the information regarding the event accordingly on the website. Leave no information un-updated here because people will first visit your website to know more. You probably won’t want people to go unsatisfied with your website. “Registrations open” you must have seen such text showing up when you go to a company’s event website. Add a registration link to your event on your website so that visitors will be able to register for your event through the website as well.
2. Set up a strong Event Marketing Strategy
An event requires various event marketing strategies to be a hit. You cannot just simply go and advertise without having a proper strategy. It gives direction to your work. Strategies are responsible for the success of any event in the long term. No company would want to lose its leads just after the event ends. So a company needs to implement marketing strategies that will help them in the long run. The different types of event marketing strategies include email marketing, internet marketing, paid advertisements, direct selling, and so on. You will need to choose strategies that fit best for you.
3. Get influencers who can market
As the word speaks for itself, an influencer is someone who can influence people to register for your event. Influential marketing is said to have started in the early 1890s when a company named R.T Davis Milling Company offered an African American model Nancy Green to be the face of their pancake mix. It has come a long way since then. Influential marketing is one of the fastest-growing marketing nowadays. With immense potential, this marketing is turning out to be of great advantage to the companies. Popular known influencers advertise the company’s event at their various social media handles. In this way, companies are able to connect with a large number of people. The role of the influencers is quite easy, they have to put up posts and stories regularly to keep their followers updated about the event. They also have to encourage the masses to attend the event.
Look for influencers who have a good fan following and make them the face of your event marketing. Familiar faces will automatically improve your brand recognition. An influencer is no celebrity, it can be anyone. Food blogger, fashion blogger, photographer, or dancer. They can also be ordinary people with a huge number of followers. Share your event marketing ideas with them and ask them to work on these ideas.
4. Guest speakers
Choosing an appropriate speaker for your event may not always be an easy task. Your attendees will surely not enjoy a boring personality. So you need to make a wise decision when it comes to the selection of speakers. The speaker must possess the following qualities.
- Should be knowledgeable.
- It should be someone who is able to grab the attention of everyone.
- Someone who can engage the audience.
- Should serve as an inspiration to others.
Speakers play a major role in events. From grabbing the attention to answering the questions, they can do different roles. Imagine if you are made to attend an event where the speaker keeps on speaking without noticing the audience. It will be boring, right? There are 85% chances your audience will leave the event in such cases. We don’t want that, of course. So, in order to avoid this, you have to invite speakers who can keep the audience engrossed and motivated. Work on finding the right speakers and when you do hold on to them.
5. Do Digital Marketing
The guest speakers of your event aren’t going to appear in the dreams of your attendees, of course. You need a way to inform people about the different speakers of your event. Digital marketing does that work for you. No one is unaware of the benefits of digital marketing. Make use of this marketing by uploading short videos, pictures, and bios of the speakers on your website. Work on creating a buzz among people. Content is the king of all things. Hence, formulate strong content that will electrify the public. Publish that content on your website so that people get to know more about the event. The public will definitely not show up until and unless they have the full knowledge about the event. Provide them with every piece of information they ask for or might need. Just not your website, post about the event on every social media platform of your company. Keep your followers fully aware of the event. You can also start live video chats and polls to connect more with your followers. Involve social media marketing planners who will frame all the marketing plans related to social media. These are the professionals who have years of experience.
6. Marketing through emails
Emails are the simplest way of sharing any information. Be it anything, from getting information about your courier to sending office assignments, you can reach people real quick. A company’s job, in any event, is never-ending. It has to consider all the aspects. After getting the registrations the next step is to provide the information regarding venue, date, passes, time etc. to your enrollees. You can do so by sending them timely mails regarding it.
7. Include media
Almost everyone is aware of the role media plays in our lives. It works endlessly to give us the appropriate and useful information regarding any event. The media makes sure we get all the necessary details of the things around us. Hence including media will undoubtedly positively affect your event’s marketing. We all are aware of the fact that people trust the media blindly. So it will be highly fruitful if you include the media as well. Invite the press to hold interviews with your company’s event. Get interviewed and try to present all the positive sides of your event. Through these interviews, you will be able to reach a larger mass of people so you need to keep in mind that everything you speak is true. Make sure you present your event in front of the media in such a manner that it raises people’s excitement. A single error or false behavior by you can affect your company’s reputation. Put all your efforts in the interviews.
Have you ever come across small windows that appear when you browse the internet? These small windows are called pop-ups. They appear all of a sudden when you are going to close a tab on Google. It opens a browser window to a website. These are used for various purposes like advertising songs, videos, events, shows, and many more. It grabs the attention of the viewers and they end up visiting the site. You can also make such pop-ups and increase the traffic to your website through them.
9. Blogging about your event
Consistent blogging is one of the most used and effective ways to increase awareness about something. It is one of the cheapest ways to grab the attention of your audience. It aims in providing all the information regarding the event in a single blog post to the targeted audience. Content in blogging plays a key factor. The content you use should be of high quality and should not contain any false promises. It should be engaging and interesting enough to drive leads and audience. You can do regular blogging of your event. It will help in providing fresh content to your audiences.
We all know pre-planning is the best plan. Planning things at the end moment is the work of fools. “We’ll arrange the eatables at the end after noticing the crowd”, such statements no doubt will lead to the failure of your event. You can never interpret how things will work out at the last moment. Pre-planning hence should be done at every event, irrespective of the scale.
The event marketing process involves a lot of hard work, dedication, and time. It is a very long process. You have to frame event marketing ideas and plans from the very beginning, and then make strategies. A good marketing team and management play a crucial role in any event. If your management is low-spirited and weak then it will hamper your event. You have to make sure that they remain optimistic and be high-spirited throughout.
With these mind-blowing useful marketing tips, you can surely achieve your dream results. You don’t just need to know them, but also, need to implement them. The end result will no doubt amaze you. Now that you have learned the art of a blockbuster event, pull up your socks and get ready for it.