Get your knowledge about the businesses around the world and their stories through these case studies.
For decades, the image of India Post was synonymous with red mailboxes, inland letters, and money orders. But today, it has emerged as a silent force powering digital logistics across the country. In an era where e-commerce, fintech, and hyperlocal delivery dominate, India Post has reinvented itself — not just…
From the humble backdrop of a YouTube whiteboard to becoming one of India’s most talked-about edtech unicorns, PhysicsWallah (PW) is a story that blends grit, innovation, and an uncanny understanding of Indian students. In a landscape dominated by flashy platforms and billion-dollar marketing budgets, PW carved its empire with something…
🍃 From Ancient Roots to Digital Stardom What do you get when ancient Ayurvedic wisdom meets Instagram reels? You get The Ayurveda Co., lovingly known as T.A.C — a homegrown Indian brand that transformed grandma’s beauty secrets into a full-blown D2C success story, all thanks to the power of influencers.…
In the dynamic landscape of India’s digital economy, one name carries both legacy and ambition — Tata Group. Known for steel, salt, and software, Tata has now stepped into one of the most competitive spaces in tech: the super app ecosystem. Enter Tata Neu, a platform that blends shopping, travel,…
In a country where work habits are evolving faster than ever, the rise of hybrid work culture has reshaped how we define office spaces. No longer just about desks and cubicles, the modern workplace now needs to be flexible, digital-first, and deeply human-centric. This is where Smartworks, one of India’s…
Introduction: Audio, Not AlgorithmsIn a world addicted to scrolling, skipping, and swiping, one platform quietly did the opposite. While most apps fight for screen time, Kuku FM chose to win hearts through ears — and it worked.At a time when flashy videos dominate attention, Kuku FM placed its bet on…
Introduction: India’s Entrepreneurial Wave on PrimetimeWhen Shark Tank India first aired, it did more than just entertain — it ignited a startup revolution. Across living rooms, college dorms, and tea stalls, ordinary Indians began dreaming of becoming entrepreneurs. The show brought venture capital, business strategy, and elevator pitches into the…
Introduction: A New Kind of Professional NetworkIndia’s workforce is massive, diverse, and deeply fragmented. While platforms like LinkedIn serve white-collar professionals, millions of blue- and grey-collar workers — delivery agents, carpenters, electricians, drivers, cooks, helpers — have long been left out of digital job networks. That’s until Apna App came…
Introduction: A New Financial Era for Small Businesses in IndiaIndia’s small businesses are the heart of its economy. From tiny grocery shops to tea stalls, these micro-enterprises support millions of families. But for decades, they’ve struggled to access formal banking services, especially loans and credit. This is where BharatPe stepped…
In a tech-driven hiring landscape where LinkedIn dominates global networking and startup job portals constantly disrupt norms, Naukri.com has not just survived — it has thrived. As India’s first digital job marketplace, Naukri.com evolved from a simple classifieds portal into an integrated recruitment powerhouse, uniquely tailored to India’s dynamic workforce.A…
