Get your knowledge about the businesses around the world and their stories through these case studies.
From a startup in 2010 to India’s #1 eyewear brand with 1,000+ stores, Lenskart’s growth story is a masterclass in performance marketing. But how did a niche eyewear company dominate a market dominated by unorganized players? The answer lies in its data-driven targeting, obsession with customer experience, and relentless testing of digital campaigns. Let’s break down Lenskart’s marketing playbook—and how…
From a small Swiss company to the world’s largest food and beverage brand, Nestlé’s journey is a masterclass in brilliant marketing, strategic branding, and relentless innovation. But how did Nestlé grow from selling infant cereal in the 1860s to owning 2,000+ brands like Maggi, Nescafé, and KitKat today? The answer…
When we think of luxury, performance, and prestige in the automotive world, one name always tops the list—Mercedes-Benz. But behind the polished chrome grille and elegant engineering lies a story of relentless innovation, cutting-edge technology, and a brand that never stops reinventing itself. In an era where electric vehicles, autonomous…
In the world of technology, very few names resonate as deeply and universally as Microsoft. Whether you're working on an Excel sheet, firing up a Windows-powered PC, gaming on an Xbox, or using Teams for your remote job—Microsoft is right there, woven into the fabric of your daily life. But…
In the glittering world of haute couture, few names shine as brightly as Louis Vuitton. Synonymous with luxury, elegance, and exclusivity, the brand is more than a fashion statement—it's a cultural icon. But what makes Louis Vuitton and its parent company, LVMH (Moët Hennessy Louis Vuitton), not only survive but…
A Tech Giant on Trial – But Why Should You Care? Imagine waking up one day to find that your trusted all-in-one advertising tool – the one that lets you reach audiences on Facebook, Instagram, and WhatsApp – has been split into three different apps. Separate ads, separate analytics, separate…
Just Click It: How Nike’s Digital Strategy Redefined Athlete Engagement Worldwide From selling sneakers to telling stories, Nike is no longer just a shoe brand — it’s a digital revolution in motion. Whether you're a weekend jogger, a gym freak, or someone who just loves that Swoosh style — there's…
Introduction: The Power of YouTube in Modern Marketing YouTube isn’t just for cat videos and makeup tutorials anymore—it’s a marketing powerhouse. With over 2.7 billion logged-in monthly users, YouTube is the second-largest search engine after Google. Brands that ignore YouTube are missing out on massive engagement, brand loyalty, and conversions. But how exactly are companies…
Imagine looking for love while navigating a digital jungle filled with instant gratification, filtered faces, algorithmic matches, and dopamine hits. Welcome to Tinder—where romance meets the roulette wheel of swipes. What started in 2012 as a flirty innovation on college campuses has now become a global phenomenon. But is Tinder…
The Fast Food Giant That Reinvented Itself Through Branding, Innovation, and AI When you think of global fast food, what's the first image that comes to mind? Chances are it’s two glimmering golden arches. That simple yellow ‘M’ doesn’t just stand for McDonald’s — it represents familiarity, fast food culture,…
