Get your knowledge about the businesses around the world and their stories through these case studies.
From a humble food directory to a global food tech giant, Zomato’s journey is a rollercoaster of innovation, aggressive expansion, and tough business decisions. But how did an Indian startup become a worldwide name, and why did it eventually retreat from some markets? Let’s dig in—pun intended! 1. The Birth…
In just over a decade, OYO Rooms went from a single budget hotel in India to one of the world’s largest hospitality chains, operating in 35+ countries with millions of rooms under its brand. But how did a 19-year-old college dropout, Ritesh Agarwal, build a multi-billion-dollar empire so quickly? And why did OYO’s global expansion come with massive hurdles—from lawsuits to layoffs? This…
In a world flooded with design needs — from social media posts and pitch decks to wedding invites and YouTube thumbnails — there emerged a tool that whispered to the non-designer, “You can create too.” That whisper became a roar. And that tool? Canva. From its humble beginnings in Perth,…
In a world bursting with ads, influencers, and information overload, one brand has always stood out by saying less and meaning more: Apple. From their clean white boxes to their whisper-soft keynotes, Apple has mastered the art of minimalist marketing, turning ordinary customers into raving brand advocates. But what exactly…
From a startup in 2010 to India’s #1 eyewear brand with 1,000+ stores, Lenskart’s growth story is a masterclass in performance marketing. But how did a niche eyewear company dominate a market dominated by unorganized players? The answer lies in its data-driven targeting, obsession with customer experience, and relentless testing of digital campaigns. Let’s break down Lenskart’s marketing playbook—and how…
From a small Swiss company to the world’s largest food and beverage brand, Nestlé’s journey is a masterclass in brilliant marketing, strategic branding, and relentless innovation. But how did Nestlé grow from selling infant cereal in the 1860s to owning 2,000+ brands like Maggi, Nescafé, and KitKat today? The answer…
When we think of luxury, performance, and prestige in the automotive world, one name always tops the list—Mercedes-Benz. But behind the polished chrome grille and elegant engineering lies a story of relentless innovation, cutting-edge technology, and a brand that never stops reinventing itself. In an era where electric vehicles, autonomous…
In the world of technology, very few names resonate as deeply and universally as Microsoft. Whether you're working on an Excel sheet, firing up a Windows-powered PC, gaming on an Xbox, or using Teams for your remote job—Microsoft is right there, woven into the fabric of your daily life. But…
In the glittering world of haute couture, few names shine as brightly as Louis Vuitton. Synonymous with luxury, elegance, and exclusivity, the brand is more than a fashion statement—it's a cultural icon. But what makes Louis Vuitton and its parent company, LVMH (Moët Hennessy Louis Vuitton), not only survive but…
A Tech Giant on Trial – But Why Should You Care? Imagine waking up one day to find that your trusted all-in-one advertising tool – the one that lets you reach audiences on Facebook, Instagram, and WhatsApp – has been split into three different apps. Separate ads, separate analytics, separate…
