Get your knowledge about the businesses around the world and their stories through these case studies.
🍃 From Ancient Roots to Digital Stardom What do you get when ancient Ayurvedic wisdom meets Instagram reels? You get The Ayurveda Co., lovingly known as T.A.C — a homegrown Indian brand that transformed grandma’s beauty secrets into a full-blown D2C success story, all thanks to the power of influencers.…
In the dynamic landscape of India’s digital economy, one name carries both legacy and ambition — Tata Group. Known for steel, salt, and software, Tata has now stepped into one of the most competitive spaces in tech: the super app ecosystem. Enter Tata Neu, a platform that blends shopping, travel,…
In a country where work habits are evolving faster than ever, the rise of hybrid work culture has reshaped how we define office spaces. No longer just about desks and cubicles, the modern workplace now needs to be flexible, digital-first, and deeply human-centric. This is where Smartworks, one of India’s…
Introduction: Audio, Not AlgorithmsIn a world addicted to scrolling, skipping, and swiping, one platform quietly did the opposite. While most apps fight for screen time, Kuku FM chose to win hearts through ears — and it worked.At a time when flashy videos dominate attention, Kuku FM placed its bet on…
Introduction: India’s Entrepreneurial Wave on PrimetimeWhen Shark Tank India first aired, it did more than just entertain — it ignited a startup revolution. Across living rooms, college dorms, and tea stalls, ordinary Indians began dreaming of becoming entrepreneurs. The show brought venture capital, business strategy, and elevator pitches into the…
Introduction: A New Kind of Professional NetworkIndia’s workforce is massive, diverse, and deeply fragmented. While platforms like LinkedIn serve white-collar professionals, millions of blue- and grey-collar workers — delivery agents, carpenters, electricians, drivers, cooks, helpers — have long been left out of digital job networks. That’s until Apna App came…
Introduction: A New Financial Era for Small Businesses in IndiaIndia’s small businesses are the heart of its economy. From tiny grocery shops to tea stalls, these micro-enterprises support millions of families. But for decades, they’ve struggled to access formal banking services, especially loans and credit. This is where BharatPe stepped…
In a tech-driven hiring landscape where LinkedIn dominates global networking and startup job portals constantly disrupt norms, Naukri.com has not just survived — it has thrived. As India’s first digital job marketplace, Naukri.com evolved from a simple classifieds portal into an integrated recruitment powerhouse, uniquely tailored to India’s dynamic workforce.A…
In India’s cluttered skincare market, Mamaearth has carved out a unique space for itself. What started as a small, toxin-free baby care brand has now transformed into one of India’s most recognizable direct-to-consumer (D2C) skincare names. Behind this rapid rise lies a strategy that leveraged the power of influencer marketing…
Both Swiggy and Zomato have carved out unique paths in their rise to dominance. While Zomato began as a restaurant discovery platform in 2008, focusing on menus and user reviews, Swiggy entered the scene in 2014 with a pure-play delivery model and its own logistics network. Over time, their strategies…
