How Naukri.com Stayed Relevant in the Age of LinkedIn & Startups
In a tech-driven hiring landscape where LinkedIn dominates global networking and startup job portals constantly disrupt norms, Naukri.com has not…
Get your knowledge about the businesses around the world and their stories through these case studies.
How Mamaearth Used Influencers to Build a Successful D2C Skincare Brand
In India’s cluttered skincare market, Mamaearth has carved out a unique space for itself. What started as a small, toxin-free…
Swiggy vs. Zomato: A Deep Dive into the Indian Delivery Wars
Both Swiggy and Zomato have carved out unique paths in their rise to dominance. While Zomato began as a restaurant…
The Dunzo Way: Building India’s Most Agile Delivery Network Without Owning a Single Store
🚲 IntroductionWhat if the future of retail didn’t involve warehouses, inventory, or real estate?That’s exactly the path Dunzo has taken—quietly…
Blockchain Use Cases in Indian Governance and Banking
IntroductionIndia is undergoing a digital transformation across its public and financial sectors—and blockchain technology is playing a pivotal role in…
How Zerodha Disrupted the Stock Broking Industry Without Any Marketing Spend
In an age where startups burn millions on digital ads, influencer tie-ups, and celebrity endorsements, Zerodha broke all the rules.Without…
How WhatsApp Business Is Reshaping Customer Communication in India
In 2025, WhatsApp Business is not just a chat app—it’s a full-fledged customer engagement platform that’s reshaping how Indian businesses…
How Your Zepto Orders Could Shape the Ads You See on OTT and Streaming Apps
In the evolving world of digital marketing, your grocery cart may now play a much bigger role than you think.…
Reliance Jio’s 4G Launch: The Beginning of India’s Digital Transformation
Jio’s 4G Revolution: The New Age of Internet Technology in India
In the world of technology, revolutions don’t always involve protests or political change. Sometimes, they are quiet, transformative movements that…
Myntra – How Data & Personalization Rule Fashion E-Commerce
Introduction: The Fashion Giant That Knows You Better Than Your BFF Imagine logging into an app and seeing exactly the…