Get your knowledge about the businesses around the world and their stories through these case studies.
In the evolving world of digital marketing, your grocery cart may now play a much bigger role than you think. Zepto, India’s fast-growing quick commerce platform, has partnered with global advertising technology leader The Trade Desk to do something new: turn everyday shopping data into smarter, more relevant advertisements across…
In the world of technology, revolutions don’t always involve protests or political change. Sometimes, they are quiet, transformative movements that reshape how we live, work, and connect. India’s digital revolution, sparked by Reliance Jio’s 4G launch, is one such turning point. What began in 2016 as a disruptive entry into…
Introduction: The Fashion Giant That Knows You Better Than Your BFF Imagine logging into an app and seeing exactly the kind of clothes you love—styles that match your taste, brands you adore, and even recommendations that make you go, "How did they know?!" Welcome to Myntra, India’s leading fashion e-commerce…
Introduction: The Dream of the "People's Car" In 2008, Tata Motors unveiled the Nano, a car that promised to revolutionize the Indian automobile market. Priced at just ₹1 lakh (about $2,500 at the time), it was marketed as the "world’s cheapest car"—a bold vision to make car ownership accessible to…
Picture this: it’s pouring outside, your fridge is emptier than your motivation, and your stomach growls like a disgruntled tiger. You reach for your phone, tap a few buttons, and voilà —piping hot biryani arrives at your doorstep. That, my friend, is not magic. It’s Swiggy’s hyperlocal agility at work. But…
Introduction In a world dominated by global FMCG giants like Unilever, Nestlé, and P&G, the rise of Patanjali Ayurved stands out as nothing short of revolutionary. From Ayurvedic toothpaste and herbal shampoos to ghee and cow-based products, Patanjali has disrupted India’s consumer market by blending cultural heritage with aggressive marketing…
Introduction: A Digital Lifeline in Uncertain Times When the world went into lockdown in early 2020, offices emptied, classrooms shut down, and in-person meetings became a health risk. Suddenly, one tool became a household name—Zoom. What was once a video conferencing platform used primarily by remote teams and tech companies…
Introduction: Transforming Electric Mobility Ola Electric has emerged as a key player in India's EV revolution, promising innovative solutions to accelerate the transition toward sustainable transportation. Through advanced engineering, app-based features, and a direct-to-consumer approach, Ola Electric has redefined industry expectations. However, despite its ambitious vision, the company faces significant…
From a humble food directory to a global food tech giant, Zomato’s journey is a rollercoaster of innovation, aggressive expansion, and tough business decisions. But how did an Indian startup become a worldwide name, and why did it eventually retreat from some markets? Let’s dig in—pun intended! 1. The Birth…
In just over a decade, OYO Rooms went from a single budget hotel in India to one of the world’s largest hospitality chains, operating in 35+ countries with millions of rooms under its brand. But how did a 19-year-old college dropout, Ritesh Agarwal, build a multi-billion-dollar empire so quickly? And why did OYO’s global expansion come with massive hurdles—from lawsuits to layoffs? This…
