Get your knowledge about the businesses around the world and their stories through these case studies.

Netflix: How a Streaming Service Became a Global Marketing & Business Powerhouse

In a world where your weekend plan depends on your watchlist, one brand has seamlessly made itself a household name. No, it's not your local pizza joint — we're talking about Netflix, the red-and-black streaming giant that’s more than just a binge-machine. From clever content strategies to next-level data usage,…

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How Social Media Took Over Brand Discovery and Left Google & TV Ads

Remember when discovering a new brand meant catching a catchy jingle on TV or typing into a search bar like a digital detective? Well… welcome to 2025, where your next favorite brand is just one swipe away on Instagram or that viral TikTok you accidentally watched 17 times in a…

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Slack Revolution: How a Failed Game Gave Birth to a $27 Billion Communication Empire

In a world where workplace communication often feels fragmented, noisy, and inefficient, Slack emerged not just as another messaging tool, but as a complete reinvention of how modern teams communicate and collaborate. From its unexpected origins as a tool born out of a failed video game to becoming one of…

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Coffee, Culture & Connection – The Marketing Magic of Starbucks

From a single store in Seattle to over 38,000 locations across 80+ countries, Starbucks has brewed more than just coffee—it’s stirred up a cultural phenomenon. In this case study, we’ll decode how Starbucks became so successful, what makes its marketing strategy genius, and how it mastered the art of connecting…

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Healthcare Marketing in 2025: AI-Driven Content Strategies to Build Patient Trust (India Focus)

1. Hyper-Local Content for India’s Diverse Regions Problem: A diabetes blog for Chennai patients won’t resonate in Punjab (e.g., dietary habits differ).AI Fix: Use tools like HealthifyMe’s Local Nutrition AI to customize content by region: South India: Focus on rice alternatives and coconut oil myths. North India: Address ghee consumption…

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Dove’s Digital Marketing: Redefining Beauty with Authenticity & Innovation

When you think of a soap brand, words like "innovative" or "disruptive" might not come to mind. Yet, Dove has transformed the way we perceive everyday personal care products through bold, purpose-driven digital marketing. From challenging unrealistic beauty standards to pioneering AI ethics in advertising, Dove has consistently pushed boundaries—earning both praise and occasional backlash. Let’s…

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Your go-to cheat sheet for social media image sizes in 2025.
Make Every Post Picture-Perfect on Every Platform!

Your go-to cheat sheet for social media image sizes in 2025.

Make Every Post Picture-Perfect on Every Platform! Whether you're a digital marketer, a small business owner, a content creator, or a social media manager, you already know how important visuals are. But there's one detail that can make or break your post: IMAGE SIZE. Using the wrong size can result…

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EVOLUTION OF GREEN IT

Green IT (green data innovation) is the act of environmentally sustainable computing; making technology more environmentally friendly. Green IT plans to limit the negative effect of IT procedure on the earth by structuring, fabricating, working, and also discarding PCs and PC related items in a naturally amicable manner. The thought…

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Qualcomm case study,their business model

Qualcomm, Quality Communications is a US-based company working in the field of wireless communication. Qualcomm was started in 1985 by Irwin M Jacobs with six other founders. Irwin M. Jacobs was a well-educated man. He had completed his bachelor of science, and master's of science in technical fields like computer…

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Reliance’s masterplan to become a trillion dollar company

How Reliance is going to become the first Indian trillion-dollar company? How can Ambani become the richest person in the world? How will the common man be benefited from all this? These days we can hear names like Jio, Ambani, Reliance all over the market. In the 43rd annual general…

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