How Kuku FM Built a Regional Audio Empire in a Fast-Scrolling World
Introduction: Audio, Not AlgorithmsIn a world addicted to scrolling, skipping, and swiping, one platform quietly did the opposite. While most…
Get your knowledge about the businesses around the world and their stories through these case studies.
The Rise of Shark Tank Startups: What Worked and What Didn’t
Introduction: India’s Entrepreneurial Wave on PrimetimeWhen Shark Tank India first aired, it did more than just entertain — it ignited…
How Apna App Became the LinkedIn for India’s Blue-Collar Workforce
Introduction: A New Kind of Professional NetworkIndia’s workforce is massive, diverse, and deeply fragmented. While platforms like LinkedIn serve white-collar…
How BharatPe Broke the Banking Barrier for Small Businesses
Introduction: A New Financial Era for Small Businesses in IndiaIndia’s small businesses are the heart of its economy. From tiny…
How Naukri.com Stayed Relevant in the Age of LinkedIn & Startups
In a tech-driven hiring landscape where LinkedIn dominates global networking and startup job portals constantly disrupt norms, Naukri.com has not…
How Mamaearth Used Influencers to Build a Successful D2C Skincare Brand
In India’s cluttered skincare market, Mamaearth has carved out a unique space for itself. What started as a small, toxin-free…
Swiggy vs. Zomato: A Deep Dive into the Indian Delivery Wars
Both Swiggy and Zomato have carved out unique paths in their rise to dominance. While Zomato began as a restaurant…
The Dunzo Way: Building India’s Most Agile Delivery Network Without Owning a Single Store
🚲 IntroductionWhat if the future of retail didn’t involve warehouses, inventory, or real estate?That’s exactly the path Dunzo has taken—quietly…
Blockchain Use Cases in Indian Governance and Banking
IntroductionIndia is undergoing a digital transformation across its public and financial sectors—and blockchain technology is playing a pivotal role in…
How Zerodha Disrupted the Stock Broking Industry Without Any Marketing Spend
In an age where startups burn millions on digital ads, influencer tie-ups, and celebrity endorsements, Zerodha broke all the rules.Without…