Tata Nano – A Bold Vision That Missed the Mark
Introduction: The Dream of the "People's Car" In 2008, Tata Motors unveiled the Nano, a car that promised to revolutionize…
Get your knowledge about the businesses around the world and their stories through these case studies.
Swiggy – How Hyperlocal Agility Won the Food Delivery Race
Picture this: it’s pouring outside, your fridge is emptier than your motivation, and your stomach growls like a disgruntled tiger.…
Patanjali – How Cultural Branding Built a Wellness Empire
Introduction In a world dominated by global FMCG giants like Unilever, Nestlé, and P&G, the rise of Patanjali Ayurved stands…
Zoom’s Meteoric Rise: Scaling User Experience During a Global Pandemic
Introduction: A Digital Lifeline in Uncertain Times When the world went into lockdown in early 2020, offices emptied, classrooms shut…
Ola Electric’s Impact on the EV Market: Navigating Supply Chain & App Challenges
Introduction: Transforming Electric Mobility Ola Electric has emerged as a key player in India's EV revolution, promising innovative solutions to…
How Zomato Became a Global Food Tech Brand & Why It Exited Some Markets
From a humble food directory to a global food tech giant, Zomato’s journey is a rollercoaster of innovation, aggressive expansion,…
How OYO Scaled Fast — and the Challenges of Global Expansion
In just over a decade, OYO Rooms went from a single budget hotel in India to one of the world’s largest hospitality chains,…
How Canva Became the Go-To Design Tool for Non-Designers Worldwide
In a world flooded with design needs — from social media posts and pitch decks to wedding invites and YouTube…
How Apple Creates Loyal Fans Through Minimalist Marketing
In a world bursting with ads, influencers, and information overload, one brand has always stood out by saying less and…
How Lenskart Became India’s Eyewear Giant Using Performance Marketing & Precision Targeting
From a startup in 2010 to India’s #1 eyewear brand with 1,000+ stores, Lenskart’s growth story is a masterclass in performance marketing. But how did…