How Social Media Took Over Brand Discovery and Left Google & TV Ads
Remember when discovering a new brand meant catching a catchy jingle on TV or typing into a search bar like…
Get your knowledge about the businesses around the world and their stories through these case studies.
Slack Revolution: How a Failed Game Gave Birth to a $27 Billion Communication Empire
In a world where workplace communication often feels fragmented, noisy, and inefficient, Slack emerged not just as another messaging tool,…
Coffee, Culture & Connection – The Marketing Magic of Starbucks
From a single store in Seattle to over 38,000 locations across 80+ countries, Starbucks has brewed more than just coffee—it’s…
Healthcare Marketing in 2025: AI-Driven Content Strategies to Build Patient Trust (India Focus)
1. Hyper-Local Content for India’s Diverse Regions Problem: A diabetes blog for Chennai patients won’t resonate in Punjab (e.g., dietary…
Dove’s Digital Marketing: Redefining Beauty with Authenticity & Innovation
When you think of a soap brand, words like "innovative" or "disruptive" might not come to mind. Yet, Dove has transformed the way we perceive everyday…
Make Every Post Picture-Perfect on Every Platform!
Your go-to cheat sheet for social media image sizes in 2025.
Make Every Post Picture-Perfect on Every Platform! Whether you're a digital marketer, a small business owner, a content creator, or…
EVOLUTION OF GREEN IT
Green IT (green data innovation) is the act of environmentally sustainable computing; making technology more environmentally friendly. Green IT plans…
Qualcomm case study,their business model
Qualcomm, Quality Communications is a US-based company working in the field of wireless communication. Qualcomm was started in 1985 by…
Reliance’s masterplan to become a trillion dollar company
How Reliance is going to become the first Indian trillion-dollar company? How can Ambani become the richest person in the…
why did Air India fail?
Air India, once the pride of India is now facing loans and losses of more than 50,000 crores. Even after…