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Digital Marketing - Training Content
The intern will learn about Digital marketing in 3-months of Internship according the schedule mentioned below and will have the opportunity to work on the projects assigned by their Mentor.
Week-One
SEO overview
Learn 3 Pillars of SEO
1 . Link Building, Referring Domains And Digital PR.
2. Content Development And Content Marketing.
3 . Technical SEO.
Know about important tools
Week-Two
SEO Keyword Planning
Keyword research
Keyword analysis
Keyword ranking check
Google keyword planner
Week-Three
Off-page Techniques
Off-page Strategy
Create Shareable Content
Link Building
Broken link
Week-Four
Work on Project
Guest Posting (Directories)
Social Bookmarking
Question and Answering
Week-Five
Blog post & Blog Commenting
Revision all of that
Week-Six
ON-PAGE TECHNIQUES
On-page SEO overview
Website Auditing
Report analysis
Html sitemap Generation
Week-Seven
Know about Google Crawler
XML Sitemap
Robot.txt
Meta title
Meta Description
Week-Eight
Local SEO Overview
Revision all that
Work on LIve Projects
Week-Nine
Social Media Overview
Social Media Marketing Strategy
Know the Benefits of SMM
Week-Ten
Social Media Strategy
Social Media Content Creation
Social Media Calendar
Week-Eleven
Work on Live Projects
Handle Multiple Social Media Accounts of Client
Create Content for Social Media Post
Week-Twelve
Google Ads Overview
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimise campaigns and make them profitable
Note: This table of contents provides a general framework for a three-month HR intern training program. The specific content and duration of each topic can be adjusted based on the organization's needs and the intern's progress
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