Once upon a time in Rajkot, Gujarat, there was a bold vision: to empower aspiring exporters with practical, accessible education. That dream gave rise to Lime Institute, a homegrown initiative that has now trained and mentored thousands of individuals—turning local ambition into global success.
But how did they scale so quickly? The answer: a smart, affordable, and targeted social media marketing strategy.
📊 Real Numbers That Tell the Story
Here’s a snapshot of Lime Institute’s recent digital marketing performance:
| Platform | Clicks | Impressions | Avg. CPC (INR) | Cost (INR) | Landing Page Views |
| Facebook (Meta Ads) | — | 433,700 | — | 63,430 | 16,346 |
| Google Ads Campaign 1 | 10,500 | 144,000 | 0.12 | 1,240 | — |
| Google Ads Campaign 2 | 6,890 | 109,000 | 0.2 | 1,410 | — |
🧠 Breaking Down the Strategy
🎯 Facebook (Meta) Ads
Focused campaigns targeting business-minded youth and export-enthusiasts.
Highly engaging visuals and simple messaging.
Cost-effective strategy that boosted page views by over 727%!
🔍 Google Ads (Performance Max)
Carefully chosen keywords like “export course India”, “how to export products”, and “best export institute”.
Extremely low cost-per-click (as low as ₹0.12), showing amazing ROI.
Resulted in thousands of qualified leads from across India.
🎥 Content That Connects
Lime Institute didn’t just advertise—they educated.
Reels about real export case studies
YouTube videos on shipping, documentation, government schemes
Posts featuring student success stories
This consistent content built credibility, not just curiosity.
🚀 Turning Engagement into Enrollments
Thanks to smart funneling:
Visitors from ads landed on optimised pages
They explored courses, filled inquiry forms, or booked consultations
Lime converted cold leads into paying students
The result? Higher enrollments, greater brand trust, and growing revenue.
💡 Final Thoughts
In today’s world, social media is more than a tool—it’s a gateway. Lime Institute’s journey proves that:
With the right targeting,
Human-first content,
And budget-friendly ad spend,
Even a local brand can go global.
If you’re a coach, business, or educational institution, take a page from Lime’s book—because digital growth is not about size. It’s about strategy.
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