When it comes to building an online store, Shopify is one of the most popular and reliable eCommerce platforms available. However, choosing between Standard Shopify and Shopify Plus can be challenging, especially if you’re unsure about their differences. In this blog, we’ll compare both versions in detail so you can make the best decision for your business.
What is Standard Shopify?
Standard Shopify includes Basic, Shopify, and Advanced plans, catering to small and medium-sized businesses. It offers all the essential eCommerce tools required to run an online store, including:
- Customizable themes
- Secure payment processing
- Inventory and order management
- Marketing and SEO tools
- Apps and integrations
- 24/7 customer support
What is Shopify Plus?
Shopify Plus is an enterprise-level solution designed for high-volume businesses. It includes all the features of Standard Shopify but provides additional functionalities, such as:
- Advanced automation tools (Shopify Flow, Launchpad)
- Customizable checkout experience
- Dedicated account manager
- Higher API limits for better performance
- Multi-store capabilities (selling across different regions/languages)
- Access to exclusive apps and integrations
Key Differences Between Shopify Plus and Standard Shopify
| Feature | Standard Shopify | Shopify Plus |
|---|---|---|
| Pricing | Starts at $39/month | Starts at $2,000/month |
| Checkout Customization | Limited options | Fully customizable with Shopify Scripts |
| Automation Tools | Basic workflows | Advanced automation with Shopify Flow & Launchpad |
| Dedicated Support | 24/7 support Standard API limits | Dedicated account manager Higher API rate limits for custom integrations |
| Multi-Store Management | Limited | Manage multiple stores in different regions |
| Exclusive Features | Standard integrations | Access to advanced features like B2B selling |
Which One Should You Choose?
👉 Choose Standard Shopify if:
- You are a small or medium-sized business.
- You need an affordable solution with all essential eCommerce features.
- You don’t require extensive customization or automation.
👉 Choose Shopify Plus if:
- You run a high-volume store with thousands of orders per day.
- You need customized checkout experiences and advanced automation.
- You require multi-store management across different markets.
- You want a dedicated account manager for expert guidance.
Which One Should You Choose?
👉 Choose Standard Shopify if:
- You are a small or medium-sized business.
- You need an affordable solution with all essential eCommerce features.
- You don’t require extensive customization or automation.
👉 Choose Shopify Plus if:
- You run a high-volume store with thousands of orders per day.
- You need customized checkout experiences and advanced automation.
- You require multi-store management across different markets.
- You want a dedicated account manager for expert guidance.
Final Thoughts
Both Standard Shopify and Shopify Plus are excellent choices, but the right option depends on your business size, budget, and growth goals. If you’re just starting or running a small to medium-sized store, Standard Shopify will likely be enough. However, if you’re scaling rapidly and need enterprise-level features, Shopify Plus is the way to go.
Summary
Shopify provides two great options for businesses: Standard Shopify and Shopify Plus. Standard Shopify is cost-effective and perfect for small to mid-sized stores, while Shopify Plus is designed for high-volume enterprises needing advanced features and automation. The right choice depends on your business goals, growth potential, and budget. Understanding these differences will help you select the best platform to drive your online success.
Conclusion
Choosing between Shopify and Shopify Plus comes down to your business needs and future plans. If affordability and essential features are your priority, Standard Shopify is the best fit. But if you need scalability, customization, and enterprise-level support, investing in Shopify Plus will provide long-term benefits. Carefully evaluate your business goals and select the platform that aligns with your growth strategy.
Still unsure? Contact us today for expert guidance on setting up your Shopify store! 🚀
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