Is SEO really dead? Exploring how businesses can adapt to AI-driven search engines.
SEO is Dead, or Is It? Surviving the Shift to AI-First Search
For years, Search Engine Optimization (SEO) has been the cornerstone of digital marketing strategies. But with the rapid rise of AI-driven search engines like Google’s Search Generative Experience (SGE) and AI assistants such as ChatGPT, a burning question arises: Is SEO dead? The answer is not as simple as yes…