Myntra – How Data & Personalization Rule Fashion E-Commerce

Introduction: The Fashion Giant That Knows You Better Than Your BFF Imagine logging into an app and seeing exactly the kind of clothes you love—styles that match your taste, brands you adore, and even recommendations that make you go, "How did they know?!" Welcome to Myntra, India’s leading fashion e-commerce…

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How Zomato Became a Global Food Tech Brand & Why It Exited Some Markets

From a humble food directory to a global food tech giant, Zomato’s journey is a rollercoaster of innovation, aggressive expansion, and tough business decisions. But how did an Indian startup become a worldwide name, and why did it eventually retreat from some markets? Let’s dig in—pun intended! 1. The Birth…

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