Swiggy – How Hyperlocal Agility Won the Food Delivery Race

Swiggy – How Hyperlocal Agility Won the Food Delivery Race

Picture this: it’s pouring outside, your fridge is emptier than your motivation, and your stomach growls like a disgruntled tiger. You reach for your phone, tap a few buttons, and voilà—piping hot biryani arrives at your doorstep. That, my friend, is not magic. It’s Swiggy’s hyperlocal agility at work. But…

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How Zomato Became a Global Food Tech Brand & Why It Exited Some Markets

How Zomato Became a Global Food Tech Brand & Why It Exited Some Markets

From a humble food directory to a global food tech giant, Zomato’s journey is a rollercoaster of innovation, aggressive expansion, and tough business decisions. But how did an Indian startup become a worldwide name, and why did it eventually retreat from some markets? Let’s dig in—pun intended! 1. The Birth…

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