How WhiteHat Jr Made Coding Cool for Indian Kids

Not long ago, the word “coding” sounded technical, even intimidating, for most Indian families. Fast forward to today, and it’s as common as cricket coaching or dance classes. One major reason? WhiteHat Jr. This edtech startup turned programming into a fun, creative activity—making kids not just consumers of technology but…

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How Web3 Is Quietly Changing Finance & Identity in India

Introduction: A Quiet Revolution in MotionWeb3 is not just a buzzword anymore. In India, beyond the noise of crypto crashes and global headlines, a silent transformation is underway — one that's redefining how finance and identity are managed. From rural lending cooperatives to student credentialing, Web3 technologies are weaving their…

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What Makes D2C Brands Click? Exclusive Insights from 10,000 Indian Shoppers

Introduction: The D2C Revolution is Consumer-LedIndia’s Direct-to-Consumer (D2C) space is booming — not just because of digital infrastructure, but because today’s consumers are choosing experiences over advertisements. Whether it’s ordering chemical-free skincare, guilt-free snacks, or sustainably made clothes, Indian shoppers are connecting deeply with D2C brands that understand them.We studied…

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Zoom’s Meteoric Rise: Scaling User Experience During a Global Pandemic

Introduction: A Digital Lifeline in Uncertain Times When the world went into lockdown in early 2020, offices emptied, classrooms shut down, and in-person meetings became a health risk. Suddenly, one tool became a household name—Zoom. What was once a video conferencing platform used primarily by remote teams and tech companies…

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How Zomato Became a Global Food Tech Brand & Why It Exited Some Markets

From a humble food directory to a global food tech giant, Zomato’s journey is a rollercoaster of innovation, aggressive expansion, and tough business decisions. But how did an Indian startup become a worldwide name, and why did it eventually retreat from some markets? Let’s dig in—pun intended! 1. The Birth…

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Meta’s Big AI Move: Smarter Ads, Bigger Goals 🚀

Meta’s latest earnings call wasn’t just about numbers—it was a sneak peek into where the tech giant is heading. Spoiler alert: it’s all about AI + Ads = Power Combo. While other companies are busy sprinkling AI on everything like glitter (hello, “spray and pray” 👀), Meta is laser-focused. They’ve…

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