How Nestlé Used Marketing to Become a Global Brand
From a small Swiss company to the world’s largest food and beverage brand, Nestlé’s journey is a masterclass in brilliant marketing, strategic branding, and relentless innovation. But how did NestlĂ© grow from selling infant cereal in the 1860s to owning 2,000+ brands like Maggi, NescafĂ©, and KitKat today? The answer…