Is Your Brand Greenwashing? Here’s What It Means
Introduction: The Green Mirage Imagine this: You’re strolling through a supermarket, and a shiny new product catches your eye. The packaging screams *"100% Eco-Friendly!"* and "Saves the Planet!" in bold, leafy-green letters. You feel good—almost virtuous—as you toss it into your cart. But what if that product isn’t as green as it claims? What…