The Rise of Micro-Influencers in India: Why Brands Are Shifting in 2025

Influencer marketing in India has really taken off. It's not just about celebrities anymore; now, there's a huge community of creators everywhere. Recently, brands have started teaming up more with micro-influencers. creators who have between 5,000 and 100,000 followers. instead of just focusing on the big stars. It makes sense…

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Why Brands Struggle to Choose the Right Influencers

In the golden era of influencer marketing, you'd think brands would be getting better at it. But here's a secret: many brands still struggle—badly. Choosing the right influencer can be as tricky as finding a needle in a haystack full of sponsored posts, fake followers, and overhyped engagement rates. So,…

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