The Rise of Micro-Influencers in India: Why Brands Are Shifting in 2025
Influencer marketing in India has really taken off. It's not just about celebrities anymore; now, there's a huge community of creators everywhere. Recently, brands have started teaming up more with micro-influencers. creators who have between 5,000 and 100,000 followers. instead of just focusing on the big stars. It makes sense…