Generative Engine Optimization (GEO) is set to become the next big shift in digital marketing, transforming how businesses optimize for AI-driven search.
Generative Engine Optimization (GEO): The Next Big Shift in Digital Marketing
IntroductionDigital marketing is evolving rapidly, and one of the most critical developments is Generative Engine Optimization (GEO). As AI transforms how we search, GEO is becoming essential for brands that want to stay visible and credible in an age dominated by tools like ChatGPT, Google’s AI Overviews, and other LLM-based…