From a startup in 2010 to India’s #1 eyewear brand with 1,000+ stores, Lenskart’s growth story is a masterclass in performance marketing. But how did a niche eyewear company dominate a market dominated by unorganized players? The answer lies in its data-driven targeting, obsession with customer experience, and relentless testing of digital campaigns. Let’s break down Lenskart’s marketing playbook—and how…