When you think of LinkedIn, you probably picture suits, corporate jargon, and job updates that make you go “meh.” But here’s the truth—LinkedIn is one of the most powerful platforms for digital marketers looking to network, learn, and grow.
In fact, while other platforms are losing their organic sparkle, LinkedIn is thriving. From CEOs to fresh digital marketers, everyone’s showing up here—and showing off their skills in style.
But there’s a catch.
You’ve got about 10 seconds (maybe less) to make a killer first impression with your profile. That’s less than the time it takes to microwave popcorn. So if your headline is boring and your bio reads like an obituary, it’s time to level up.
To help you out, we’ve picked 7 LinkedIn marketing pros who are absolutely crushing it. Not only are their profiles smart and strategic, but they also teach us how to make ours pop too.
Let’s dive in!
🧠 1. Neil Patel – The Data-Driven King of Digital
If digital marketing had royalty, Neil Patel would be wearing the crown. He’s built tools like KISSmetrics and Crazy Egg, runs a content empire, and has worked with brands like Amazon and Viacom.
His LinkedIn profile? A masterclass in subtle bragging.
Why it works:
His summary is short, but jam-packed with impressive facts.
He lets others do the bragging: “The Wall Street Journal calls me a top influencer.” Genius.
He shares top content in a carousel, keeping his value upfront and center.
Takeaway? Make your profile do the talking before you even say “hello.”
🎤 2. Aleyda Solís – The SEO Queen with a Global Stage
Aleyda Solís knows her SEO—and her profile screams it (in the best way). She’s the founder of Orainti, speaks at global events, writes for SEO giants like Moz, and even wrote a book in Spanish. Impressed yet?
What’s cool:
Her profile picture is warm and professional—she looks like someone you’d want to chat with.
The background image? A snapshot of her in action, speaking at a major event. That visual proof builds serious trust.
Pro tip: Want people to believe you’re the real deal? Show them. Literally.
📊 3. Avinash Kaushik – The Analytics Whisperer
Avinash Kaushik isn’t just any marketer—he’s the co-founder of Market Motive, a Google thought leader, and the author of Occam’s Razor. In short, the guy lives in data.
What stands out:
His headline is 🔥: “Chief Strategy Officer | Best-Selling Author.” Clear and packed with credibility.
His bio is brief but rich—telling you who he is, what he does, and why you should care.
His content is smart, insightful, and gets straight to the point.
Lesson: Don’t write a novel. Write what matters—and lead with your strongest assets.
👓 4. Rand Fishkin – The Honest Marketer We All Need
Co-founder of Moz? ✅
Creator of SparkToro? ✅
Working on a video game studio? Also ✅.
Rand Fishkin wears many hats—and they all fit perfectly. His LinkedIn is personal, punchy, and refreshingly real.
Why his profile shines:
He tells stories. His job descriptions read like blog posts, full of personality.
He’s not afraid to be human. There’s honesty in his tone that draws you in.
His posts? Thoughtful and frequent—keeping him top of mind for followers.
Key idea: People want to connect with people. Show them who you are, not just what you do.
🧠 5. Larry Kim – The Messenger Bot Mastermind
Larry Kim exploded into the digital scene with WordStream and now runs MobileMonkey and Customer.ai. He’s also a top voice on Medium, and it shows.
What makes his profile click:
His banner image? A visual pitch for his latest venture. Instant value.
His description? Confident, clear, and casually clever.
His achievements? Highlighted with humility—like a humblebrag done right.
Hack this tip: If you’ve done cool things, say so! But keep it friendly, not flashy.
📣 6. Scott Stratten – The Un-Marketer with Big Energy
Scott Stratten doesn’t just market. He un-markets.
As president of Un-Marketing, he’s all about flipping traditional tactics on their head. His LinkedIn oozes confidence, energy, and a big “I know my stuff” vibe.
Why you’ll remember his profile:
He’s not shy about listing big-name clients—instant social proof.
His featured section? Packed with video clips from keynotes. Seeing is believing.
Take this lesson home: Don’t just tell people what you do. Show them.
🔥 7. Steven Bartlett – The Diary of a Disruptor
You’ve probably seen him on social media or heard him on his hit podcast, The Diary of a CEO. Steven Bartlett is young, driven, and seriously impressive.
His LinkedIn profile is minimal but impactful.
What makes it work:
A clean, bold banner that screams “I mean business.”
A crisp summary with contact details—professional AND approachable.
His activity feed shows regular posts, engagement, and that he’s always in the conversation.
Tip: You don’t need a wall of text. Sometimes less is more, especially when every word counts.
Final Thoughts: Build a LinkedIn Profile That Works for You
These seven digital marketing pros didn’t just throw their LinkedIn profiles together—they crafted them like resumes for the digital world. And the truth is, yours can be just as powerful.
Here’s a quick cheat sheet:
✅ Use a professional but warm photo
✅ Choose a custom banner that reflects your brand
✅ Lead with impact in your headline and bio
✅ Share your best work in the featured section
✅ Be active and authentic
LinkedIn isn’t just for job hunting—it’s your digital handshake, your stage, and your story. So if you’re in digital marketing (or dreaming of it), let these profiles inspire your next glow-up.
Now go make that profile shine ✨
