Introduction: One Tap, One DecisionHave you ever opened a shopping app to just “browse,” and ended up buying something you didn’t need? You're not alone.In 2025, impulse buying is more common than ever in India, driven by the rapid rise of shopping apps, digital wallets, flash sales, and influencer-driven content.…
Introduction: A New Kind of Professional NetworkIndia’s workforce is massive, diverse, and deeply fragmented. While platforms like LinkedIn serve white-collar professionals, millions of blue- and grey-collar workers — delivery agents, carpenters, electricians, drivers, cooks, helpers — have long been left out of digital job networks. That’s until Apna App came…
Introduction: A Quiet Revolution in MotionWeb3 is not just a buzzword anymore. In India, beyond the noise of crypto crashes and global headlines, a silent transformation is underway — one that's redefining how finance and identity are managed. From rural lending cooperatives to student credentialing, Web3 technologies are weaving their…
Introduction: The D2C Revolution is Consumer-LedIndia’s Direct-to-Consumer (D2C) space is booming — not just because of digital infrastructure, but because today’s consumers are choosing experiences over advertisements. Whether it’s ordering chemical-free skincare, guilt-free snacks, or sustainably made clothes, Indian shoppers are connecting deeply with D2C brands that understand them.We studied…
Introduction: A New Financial Era for Small Businesses in IndiaIndia’s small businesses are the heart of its economy. From tiny grocery shops to tea stalls, these micro-enterprises support millions of families. But for decades, they’ve struggled to access formal banking services, especially loans and credit. This is where BharatPe stepped…
In the last decade, India’s digital revolution has transformed how we connect, shop, and learn. But even as smartphone penetration increased and internet prices dropped, language remained a massive barrier. The vast majority of Indians speak and think in their regional languages, not English. Until recently, most digital tools catered…
In 2025, the rules of digital growth have evolved — fast. Whether you're a founder launching a lean startup, a creator scaling a personal brand, or a marketer crafting performance-driven strategies, the game now demands a smarter, AI-powered, automation-friendly growth stack.This isn’t about using more tools. It’s about using the…
In a tech-driven hiring landscape where LinkedIn dominates global networking and startup job portals constantly disrupt norms, Naukri.com has not just survived — it has thrived. As India’s first digital job marketplace, Naukri.com evolved from a simple classifieds portal into an integrated recruitment powerhouse, uniquely tailored to India’s dynamic workforce.A…
Voice is no longer just a tool for setting alarms or playing music. In 2025, voice commerce is becoming a major force in India’s digital shopping revolution. With the rise of voice assistants like Alexa, Siri, and Google Assistant, Indians are increasingly using spoken commands to explore, compare, and buy…
India is undergoing a digital health revolution. With rising awareness around wellness and an ever-expanding smartphone user base, health apps have become the new-age companions for fitness, diet, mental well-being, and chronic condition management. But how exactly are Indians using these apps? We studied data from 10,000 users across cities…
