In today’s hyper-digital world, even traditional products like dry fruits need a modern strategy to stand out. Hazel Dryfruits understood this shift and leveraged the power of targeted social media content to go from local shelves to global screens. Their digital success story is a masterclass for businesses wanting to crack the code of visibility and engagement in 2025.
Let’s break down how they did it—and what you can learn from their journey.
📈 From Quiet Storefronts to Buzzing Feeds
Before going digital, Hazel Dryfruits was known for its premium-quality dry fruits but had limited reach outside of local word-of-mouth. Their challenge? Low online presence, minimal engagement, and zero insights into their audience.
That’s when they decided to flip the script—with Instagram and Facebook ads leading the charge.
🎯 Smart Targeting = Real Results
Hazel’s first step was identifying who their audience actually was. Their ad campaign performance report (as seen in the image below) showed some key insights:
Reach: 289,630
Impressions: 444,095
Frequency: 1.53
That means over 289K unique people saw their ads, and each person saw it more than once. This level of visibility helped reinforce the brand in viewers’ minds without feeling intrusive.
💡 Pro Tip: For small businesses, repeating your message in front of the right audience builds familiarity—and trust.
📊 Who’s Watching? Understanding the Audience
Demographics revealed that Hazel’s strongest engagement came from men aged 18-24 and women aged 25-34. Their Instagram campaign analytics (image below) confirmed this further:
Instagram profile visits: 2,085
Cost per result: ₹1.59
Total spent: ₹3,312.69
That’s a high return on a low spend—proving that targeting the right age group with tailored content delivers massive bang for your buck.
🎥 Content That Clicks
Hazel didn’t just run ads—they told a story.
From videos showing how their dry fruits are sourced and packed, to Reels explaining the health benefits of almonds, raisins, and dates, every post was:
✅ Visually appealing
✅ Bite-sized and informative
✅ Easy to share
This content struck a balance between education and entertainment. And that’s the secret sauce on social media.
🧠 Strategy That Stuck
Here’s what Hazel did differently:
Laser-focused targeting
Based on age, gender, and Instagram behavior.
Budget-smart experiments
Instead of blowing money on one campaign, they A/B tested creatives to see what worked.
Consistent branding
Every post had a similar tone, color palette, and storytelling angle.
Profile Optimization
Their Instagram bio clearly communicated their value, delivery zones, and had a CTA (Call to Action).
💬 What Customers Said
The engagement wasn’t just in numbers. DMs started pouring in with questions like:
“Do you deliver outside Gujarat?”
“Which dry fruit is best for gym users?”
“Loved your packaging—can I gift it for Diwali?”
This level of interaction gave Hazel not just visibility—but credibility.
🔮 The Road Ahead
Looking at their current metrics and cost-efficiency, Hazel Dryfruits is set for even bigger growth. Their next move? Influencer collaborations and WhatsApp commerce—making their products even more discoverable and shoppable in just a few taps.
🧰 Key Takeaways for Your Business
Start small, but start smart. You don’t need a massive budget—just clear goals.
Data is gold. Dive into platform insights to understand your audience.
Content is king, queen, and the whole royal family. Don’t just sell. Share, educate, and engage.
Every impression counts. Frequency and reach can together build strong brand recall.
If Hazel Dryfruits—a product that’s been around for centuries—can create fresh buzz with the right digital approach, so can you.
In 2025, visibility isn’t about being everywhere. It’s about being in the right place, at the right time, with the right content.
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