How psychology influences purchasing decisions – Neuromarketing Strategies

How psychology influences purchasing decisions – Neuromarketing Strategies

Inside the Buyer's Mind: How Psychology Shapes Purchasing Decisions (and How Neuromarketing Seals the Deal) Ever walked into a store for toothpaste and walked out with a full basket including chocolate, a candle, and socks you didn't know you needed? Spoiler alert: You didn’t choose those things. Your brain did.…

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AI is the New Trust Factor: Why 45% of Customers Rely on It to Discover Brands

AI is the New Trust Factor: Why 45% of Customers Rely on It to Discover Brands

Artificial Intelligence (AI) has moved far beyond just chatbots and recommendation engines. Today, it’s quietly — and powerfully — becoming the bridge of trust between brands and customers. Recent studies reveal a striking trend: 45% of consumers now use and trust AI tools to find information about brands. From voice…

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