How AI Chatbots with Insight Analytics Are Changing Customer Engagement

In the fast-moving digital world, customers expect instant answers, personalized solutions, and smooth experiences—24/7. Businesses that can’t keep up risk losing customers to competitors who can. Enter AI chatbots with insight analytics—a powerful combination that’s rewriting the rules of customer engagement in 2025.Think of it as giving your customer service…

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What Makes D2C Brands Click? Exclusive Insights from 10,000 Indian Shoppers

Introduction: The D2C Revolution is Consumer-LedIndia’s Direct-to-Consumer (D2C) space is booming — not just because of digital infrastructure, but because today’s consumers are choosing experiences over advertisements. Whether it’s ordering chemical-free skincare, guilt-free snacks, or sustainably made clothes, Indian shoppers are connecting deeply with D2C brands that understand them.We studied…

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Swiggy – How Hyperlocal Agility Won the Food Delivery Race

Picture this: it’s pouring outside, your fridge is emptier than your motivation, and your stomach growls like a disgruntled tiger. You reach for your phone, tap a few buttons, and voilà—piping hot biryani arrives at your doorstep. That, my friend, is not magic. It’s Swiggy’s hyperlocal agility at work. But…

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Ola Electric’s Impact on the EV Market: Navigating Supply Chain & App Challenges

Introduction: Transforming Electric Mobility Ola Electric has emerged as a key player in India's EV revolution, promising innovative solutions to accelerate the transition toward sustainable transportation. Through advanced engineering, app-based features, and a direct-to-consumer approach, Ola Electric has redefined industry expectations. However, despite its ambitious vision, the company faces significant…

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