Optimizing Websites for Generative Search Engines and AI Bots in 2025

Optimizing Websites for Generative Search Engines and AI Bots in 2025

Introduction: The New Era of SearchSearch is changing. Traditional search engines like Google are evolving into Generative Search Engines (GSEs) that use AI to provide conversational answers, not just links. Platforms like Google’s Search Generative Experience (SGE), ChatGPT, Perplexity, and You.com are transforming how users find information.Question:Is your website ready…

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The New Search Reality: How AI, Social Media & Voice Assistants Are Reshaping Brand Discovery

The New Search Reality: How AI, Social Media & Voice Assistants Are Reshaping Brand Discovery

In a world where digital behaviour is evolving faster than ever, the way consumers search for brand information is undergoing a major transformation. The days of relying solely on Google to “look it up” are fading. A new wave of tools—AI-powered platforms, social media channels, and voice assistants—is changing how…

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