Let’s face it: consumers don’t trust ads like they used to. Today, authenticity beats authority, and trust is built not through billboards or email blasts — but through people. That’s where influencer marketing steps in and steals the spotlight.In 2025, influencer marketing isn’t just a buzzword. It’s a powerful, people-first…
🍃 From Ancient Roots to Digital Stardom What do you get when ancient Ayurvedic wisdom meets Instagram reels? You get The Ayurveda Co., lovingly known as T.A.C — a homegrown Indian brand that transformed grandma’s beauty secrets into a full-blown D2C success story, all thanks to the power of influencers.…
Introduction: The D2C Revolution is Consumer-LedIndia’s Direct-to-Consumer (D2C) space is booming — not just because of digital infrastructure, but because today’s consumers are choosing experiences over advertisements. Whether it’s ordering chemical-free skincare, guilt-free snacks, or sustainably made clothes, Indian shoppers are connecting deeply with D2C brands that understand them.We studied…
